At Agritourism Summit, we understand the importance of connecting, growing and learning from others in the farm industry that are both large and small scale.
Our event, is designed to inspire and empower you on your Agritourism journey whether starting or advancing your offering.
Some of the topics covered will include:
- Agritourism definitions and the opportunity for Australian farmers.
- Hear from a globally recognised Australian B Corp consumer brand who owns and manages a farm and a successful agritourism experience.
- Learn how regenerative farming is successfully intersecting with agritourism for visitors.
- Soak up practical tips, recent planning changes and information around successfully setting up and running your agritourism business.
- Uncover how wellness and agritourism experiences are the perfect pairing.
- Hear first-hand from successful farm case studies who share valuable learnings across delivering farm stays, farm tours, farm workshops and pick your own farm gate experiences.
Agritourism Summit – Thursday, August 29, 2024
Book your tickets today – $249/person + GST
| 8.30 am | Registrations |
| 9 am | Opening session and Welcome Presented by MC Katherine Droga, Founder of Droga & co. and Well Traveller |
| 9.10 am | Agritourism in Australia How does Australia compare globally? What is the opportunity that lies ahead for our farmers? Presented by Kate Shilling, Tourism Australia |
| 9.35 am | Agritourism in Italy What can we learn for Australia? Presented by Stephen Santucci & Jimmy Nardello |
| 9.50 am | From Little Things Big Things Grow How a global B Corp brand successfully embraces agritourism on their working biodynamic farm in South Australia. Presented by Cherie Hutchinson, Jurlique Farm |
| 10.30 am | MORNING TEA |
| 11 am | Well Traveller – Agritourism and wellness the perfect pairing. Presented by Katherine Droga |
| 11.15 am | Agritourism Unlocked – planning pathways for success Navigating setting up or expansion of your on-experience. New regulation changes, practical tips and insights from those in the know. Presented by Susan Stannard, Wingecarribee Council |
| 11.40 am | A local success story Presented by Stephen Santucci, Moonacres, Robertson, NSW |
| 12 pm | Agritourism in NSW The opportunity and how we can help. Presented by Adriana Buik, Destination NSW |
| 12.30pm | LUNCH |
| 1.30 pm | Deep Dive into Agritourism Excellence & Learnings Join us for an afternoon of farmers sharing their success and learnings in running Agritourism farm experiences. Farm stays – Tori, Brogers End Kangaroo Valley, NSW – Louise Crawford, Rove Numby, Reids Flats, NSW Pick your own – Jo-Anne Fahey, Glen Bernie Orchard, Darkes Forest, NSW On Farm workshops – Adam and Fiona Walmsley, Buena Vista Farm, Gerringong, NSW Hops, sunflowers & tourism connections – Karen Taylor, Ryefield Hops Bemboka, NSW |
| 3.30 pm | AFTERNOON TEA |
| 4 pm | Setting up a Tiny Home on your farm Presented by Into the Wild Escapes |
| 4.30 pm | Tips for marketing your agritourism business Presented by Into the Wild Escapes & Snake Creek Cattle Company |
| 5.10 pm | Wrap Up |
| 5.30 pm | Close |
Welcome by Katherine Droga – MC
9am
- Katherine Droga, founder of Droga & Co., will be MC and facilitator for the Agritourism Summit.
- With over 25 years working in tourism destination and experience development, distribution and partnerships globally, she is passionate about creative experiences that are focused on visitor, operator and community wellbeing.
Agritourism in Australia by Kate Shilling – Tourism Australia
9.10am
- Agritourism in Australia by Kate Shilling from Tourism Australia.
- How does Australia compare globally?
- What is the opportunity that lies ahead for our farmers?
Agritourism in Italy by Stephen Santucci & Jimmy Nardello
9.35am
- What can we learn for Australia?
From Little Things Big Things Grow by Cherie Hutchinson – Jurlique Farm Adelaide Hills
9.50am
- From little things big things grow by Cherie Hutchinson, Farm and Tourism lead from Jurlique Farm Adelaide Hills.
- How a global B Corp brand successfully embraces agritourism on their working biodynamic farm in South Australia.
- Cherie enjoys nothing more than educating customers on Jurlique’s unique farming methods, stretching back to our ancestors and the deep connections to what each season brought.
- Being able to represent Jurlique in the area of education, from healing herbs to biodynamic and organic farming techniques, sustainability, organic composting, and soil enrichment without the use of chemicals, and with a shared goal to be the worldwide leader in natural skincare, Cherie is proud to work for a skincare company that own each part of their process, or as Jurlique refer to it, the seed to skin journey.
Well Traveller – Agritourism and wellness the perfect pairing by Katherine Droga
11am
- Wellness and Agritourism – The perfect pairing.
Agritourism Unlocked – planning pathways for success by Susan Stannard – Wingecarribee Council
11.15am
- Agritourism Unlocked – planning pathways for success by Susan Stannard, Coordinator Strategic Policy from Wingecarribee Council.
- Navigating setting up or expansion of your on-experience.
- New regulation changes, practical tips and insights from those in the know.
- The aim of the session is to be able to share with the audience, at a high level, the practical changes and solutions that have occurred in planning and setting up an on farm agritourism experience.
A local success story shared by Moonacres head chef, Stephen Santucci
11.40am
Agritourism in NSW by Adriana Buik, Destination NSW
12pm
- The opportunity and how we can help.
Deep Dive into Agritourism Excellence & Learnings
1.30pm
Join us for an afternoon of farmers sharing their success and learnings in running Agritourism farm experiences.
- Farm stays experiences
Broger’s End Kangaroo Valley is a 160-acre working beef farm nestled between the escarpment and the Kangaroo River. Sarah the owners vision for Broger’s End was born out of a passion for sustainable living and regenerated native landscape that could be shared with visitors during their stay on the farm.
- Rove Numby
Numby Station is a 6,000ha property situated on the banks of the upper reaches of the Lachlan River in Wiradjuri country. The Crawford family proudly run a sheep and cattle enterprise with Rove Numby Lou Crawford’s creation. A fully hosted, guided & catered weekend of great food, nature, wildlife and walking.
- On Farm Workshops Fiona and Adam owners of Buena Vista Farm
Buena Vista is a family farm bought by Fiona’s great-great-grandfather in 1859. Fiona and Adam moved back to the farm with the intention of building a small, sustainable operation which would support a young family. They began running cooking workshops and other great immersive experiences, based around their passion for from-scratch food and wholefood cooking.
- Pick your own experiences
Glenbernie Orchard is proudly run by a sixth generation farming family in Darkes Forest NSW. They growing apples and stone fruits as well as now producing cider, honey mead, pick your own experiences and events for visitors. Join General Manager Jo-Anne Fahey as she share’s here learnings and passion with you.
- Hops, Sunflowers and tourism experiences!
Ryefield Hops is a family owned business in Bemboka NSW dedicated to producing sustainable hops using regenerative agriculture principles for the Australia craft beer market. Join co-owner Karen Taylor as she takes you through their agritourism learnings around running workshops, tours, sunflowers and dine in the bines.
Setting up a Tiny Home on your farm by Into the Wild Escapes
4pm
The options to set up a tiny cabin on your farm.
Presented by Celeste Giannas And Renee Kidd
Marketing for your agritourism business by Into the Wild & Snaketree Cattle Company
4.30pm
Learn how to promote your offerings directly from successful farmers.
- Raschelle – Snake Creek Cattle Company
Snake Creek Cattle Company is a family operation with an established background in both the pub industry and beef production, and is passionate about education, high-quality prime beef, and pies.
Summit program as at 24 June 2024. Subject to change.
Agritourism Summit – Thursday, August 29, 2024
Book your tickets today – $249/person + GST
