Agritourism Unlocked: Harvesting New Opportunities
*Program is subject to change
Day 1 – Tuesday 12 August
08:15 – Registration & Networking
Meet fellow attendees, grab a coffee, and connect before the sessions begin.
08:50 – Welcome
Where Australia’s Agritourism Journey Begins
09:00 – Acknowledgement of Country
Councillor Gerald Power
09:05 – Opening Address
Senator the Honourable Nita Green, Assistant Minister for Tourism
09:15 – Opening Session
From Paddock to Plate: In Conversation with Matt Moran
A fireside chat exploring Matt’s journey as a chef, farmer, and champion of Australian produce. He’ll share his passion for connecting food to place, the realities of running both farm and hospitality businesses, and how we can get more local produce on local menus.
09:55 – Panel Discussion
Agritourism Stories in Action: From Coast to Country
From immersive seafood experiences in Tasmania to luxury farm stays in New South Wales, this panel showcases agritourism operators who have built successful ventures — sharing their journeys, lessons learned, and advice for those looking to start or expand their own offering.
10:40 – Morning Tea & Networking
11:00 – Global Insights
The Global Agritourism Roadmap
Two leading voices in global agritourism — Tim Parsons of Curringa Farm, Tasmania, and Kerry Moss, CEO of Quadrant Australia — share key global trends, visitor expectations, and where Australia sits on the international stage.
11:30 – Visitor Insights
Lessons from a Lap around Australia – Agritourism Through a Visitor’s Lens
Led by Jack Plimmer of Salt Tree Advisory, this session explores agritourism through a visitor’s lens — what’s working, what’s memorable, and where there’s room to improve — drawing on insights from a year-long road trip around Australia.
11:45 – Breakout Sessions
Open Gates, Open Minds
- Developing Your Agritourism Strategy
Clarify your vision, audience, and experience offering to build a strong foundation for your agritourism venture. - Breaking Down Barriers to Success
Navigate the practical challenges of permits, insurance, staffing, and compliance with confidence. - Building Your Agritourism Brand
Learn how to craft a compelling brand and use storytelling to attract and connect with your visitors
12:30 – Networking Lunch
13:30 – Afternoon Address
The Hon. David Littleproud MP
Leader of The Nationals, Shadow Minister for Agriculture, and Federal Member for Maranoa
13:45 – Policy Panel
Permission to Grow: What Needs to Change
A lively discussion on key barriers to the sector, enabling policies, and how to unlock the sector’s full potential.
14:30 – Workshop
Sowing the Seeds: Strengthening Agritourism Collaboration
Join a discussion on how we can better connect efforts across regions, reduce duplication, and build momentum for the future of agritourism in Australia. This session is about sharing ideas, identifying common goals, and exploring how we can collectively support the growth of the sector.
15:15 – Afternoon Tea & Exhibitor Showcase
15:45 – Afternoon talk
Adapt and Thrive: Building Inclusive Farm Destinations
Josie Clarke, founder of Ability Agriculture, shares the value of inclusion for people of all abilities and the opportunities it creates for farms and communities alike
16:00 – Next Gen Panel
Shaping Agritourism: Young Voices, Big Visions
Hear from young voices in the sector about their ideas for shaping the future direction of Australian agritourism.
16:45 – Closing Keynote
Dare to Be Different: Building a Bold Vision
Paul Martin, Co-Founder of Summer Land Camels in Queensland, shares the bold thinking, setbacks, and mindset shifts behind building one of Australia’s most distinctive agritourism destinations.
17:25 – Closing Remarks & Networking Drinks
SPECIAL DELEGATE OFFER
Pre-Book Dinner at The Union Bank – and receive a complimentary drink on arrival
Day 2 – Wednesday 13 August
Familiarisation Tours
Pick Up & Drop Off location will be Orange Visitors Centre on Byng Street.
Bus Pick Up: 8:15am
Bus Drop Off: 3:00pm
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