2026 Conference Program – Agri & AgriAqua Tourism Summit
2026 Conference Program

Agri & AgriAqua
Tourism Summit

Helping Farmers Build More Resilient Businesses

Less Talking. More Learning. More Doing.

Register Here

Why Attend

The demand for authentic regional experiences is growing.

Discover how farmers and tourism operators are attracting visitors, creating new revenue streams and building stronger businesses.

Learn practical strategies you can apply immediately through real-world examples and industry insights.

Your land, water, produce and story could be your next opportunity.
Day 1
Working Summit
Inspire. Learn. Build. Act.
DateTuesday 20 October 2026
VenueM-Arts Precinct & The Regent Cinema, Murwillumbah
MCAmy Colli, The Tweed Tourism Co
7:45am – 8:30am

Registration & Arrival

8:30am – 8:45am
Opening

Opening & Welcome

Chris Cherry — Mayor, Tweed Shire Council
8:45am – 8:50am
Welcome to Country

Welcome to Country & Acknowledgement

8:50am – 9:30am
Keynote

A Reset for Regional Income

Michael Guerin — CEO, National Farmers' Federation
9:30am – 10:00am
Fireside Chat

Turn Your Assets Into Income

Andy Carbone — Farm Manager, Burradoo Park Farm; Former Farm Manager, The Farm Byron Bay
10:00am – 10:40am
Panel Discussion

Can We Make Agritourism Easier?

  • Linda Tillman, Managing Director, Tilma Group
  • Michael Guerin, CEO, National Farmers' Federation
  • Michael Feng, Advisor, Stakeholder Management & Engagement, Revenue NSW
  • Denise Galle, Director Planning & Regulation, Tweed Shire Council
10:40am – 11:10am

Morning Tea

11:10am – 12:10pm
Panel Session

Design Your Experience & Make It Profitable

  • Linda Tillman, Managing Director, Tilma Group
  • Richard Sauerman, The Brand Guy
  • Adriana Biuk, Visitor Experiences Manager, Culinary & Agritourism, Destination NSW
12:10pm – 1:00pm
Keynote

The $100 Visitor

More Value. Not More Volume.
1:00pm – 1:45pm

Lunch

1:45pm – 2:30pm
Session

Understanding the Next Generation of Visitors

Scott Millar — Gen Z Expert
2:30pm – 3:30pm
Schoolhouse Session

Sell It

Turn Your Idea Into Bookings — Richard Sauerman, The Brand Guy
3:30pm – 4:00pm

Afternoon Tea

4:00pm – 4:45pm
Live Feature

Fix My Farm / Fix My Experience

Pam Brook — Co-Founder, Brookfarm, Byron Bay
4:45pm – 5:30pm
Closing

Your 30-Day Plan

6:00pm – 7:30pm
Networking Function

Husk Farm Distillery

Wind down the day with fellow attendees at one of the Tweed's most celebrated agritourism destinations.

Day 1 Outcomes

01
Learn from operators successfully generating income through agritourism and visitor experiences
02
Understand future visitor trends and consumer expectations
03
Develop ideas to diversify and strengthen your business
04
Gain practical marketing, branding and booking strategies
05
Connect with industry leaders, farmers and tourism operators
06
Leave with a clear 30-day action plan to move forward with confidence
2
Day 2

Famil Program

Seeing and experiencing is believing. Day 2 takes you out of the room and into the field a curated familiarisation program showcasing real agritourism and agri-aqua operations in the Tweed region.

Where Tourism, Water and Farming Connect
Wednesday 21 October

The departure location is Mantra/Peppers Resorts at Salt, Kingscliff. Attendees can pick one of the three tour options below.

Day 2
Famil Tour Options
Choose One Bus Option
Bus One

Farm, Brewery & Co Tour

  • Attendees meet 8:30am, depart 8:45am
  • Arrive Mate n Matt's 9:00am, depart 10:00am
  • Arrive Earth Brewery 10:05am, depart 11:05am
  • Arrive Farm & Co 11:10am, depart 12:30pm
Bus Two

Farm, Fruit & River Tour

  • Attendees meet 8:30am, depart 8:45am
  • Arrive Raven Place Farm 9:05am, depart 10:00am
  • Arrive Tropical Fruit World 10:15am, depart 11:15am
  • Arrive Tweed Eco Cruises 12:35pm, depart 1:30pm
Bus Three

Estate, House & Garden Tour

  • Attendees meet 8:30am, depart 8:45am
  • Arrive Bloomhill Estate 9:20am, depart 10:20am
  • Arrive Origin House 10:30am, depart 11:10am
  • Arrive Potager 11:20am, depart 12:30pm
Free to Explore

Murwillumbah Farmers Market

Savour The Tweed — free to discover in your own time

The market operates from 7am–11am.

  • Official launch at 10:00am
  • Chef cooking demo at 10:30am

If you're serious about diversifying income, this is where you start.

Register Your Interest

* Final topics may slightly vary from the launch program. October 20–21, 2026 · The Tweed, NSW