The Summit Playbook
Australia’s first Agri & Aqua Tourism Playbook — a practical business-building workbook that turns a day of ideas into a blueprint for your own farm, property or business.
Ideas are easy. Implementation drives growth.
Every delegate receives the Agri & Agri-Aqua Tourism Summit Playbook — designed to help you apply the Summit directly to your own land, water, produce and story.
As you hear from speakers and operators throughout the day, you won’t just be listening. Page by page, session by session, you’ll be building your own business blueprint.
Walk in with a property. Walk out with a plan for what it could become.
Four steps from inspiration to income
Every session follows the same simple rhythm — so by the time the day ends, your ideas have already become decisions.
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1Listen & learn
Hear It
Learn from the experiences and insights of operators and industry experts through:
- Tips and advice
- Practical examples
- Proven strategies
- Real-world experiences
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2Reflect
Think About It
Reflect on how the ideas and insights apply to your business.
- What resonates most with me?
- What am I already doing well?
- What could I do differently?
- How might this apply to my business?
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3Shape your strategy
Make It Yours
Turn ideas into a strategy that works for your business.
- Capture ideas
- Prioritise opportunities
- Develop plans
- Define your next steps
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4Implement
Take Action
Put your learning into practice through activities and implementation.
- Apply key learnings
- Test new ideas
- Record action items
- Identify opportunities for improvement
What do you already own — land, water, produce or a story — that a visitor would pay to experience?
Watch your blueprint take shape
From the opening keynote to the closing session, every part of Day 1 feeds a page of your Playbook. Tap a step to see where it comes alive.
A Reset for Regional Income
Keynote · Michael Guerin, CEO, National Farmers’ Federation
Hear ItCapture the forces reshaping regional economies — and why they open doors for you.
Turn Your Assets Into Income
In conversation · Andy Carbone, Burradoo Park Farm
Think About ItMap your own land, water and produce against a real diversification story.
Can We Make Agritourism Easier?
Panel · planning, tax, council, insurance & regulation
Think About ItNote the hurdles that apply to your property and who can help clear them.
Design Your Experience & Make It Profitable
Panel · define your experience, ideal customer and price
Make It YoursSketch your experience, your ideal visitor and a profitable price point.
The $100 Visitor
Keynote · Sheridan Beaumont, Sydney & Brisbane Oyster Farm Tours
Make It YoursLayer your offer for more value per visitor — not more volume.
Understanding the Next Generation of Visitors
Session · Scott Millar
Hear ItLearn what Gen Z and Gen Alpha want from travel — then test your idea against it.
Sell It: Turn Your Idea Into Bookings
Schoolhouse · Richard, The Brand Guy
Make It YoursSharpen your message and list the partners who can bring you customers.
Fix My Farm / Fix My Experience
Live feature · operators answer delegates’ real questions
Take ActionBring your toughest question and leave with actionable fixes.
Your 30-Day Plan
Closing session · Laticia Braving, Vitality Farms
Take ActionPull it all together into clear priorities and tangible next steps to take home.
See the full Conference Program for all sessions and speakers.
Not pages of notes.
A business blueprint.
By the end of the Summit, your Playbook will hold:
A clearer vision for your experience
A better understanding of your ideal visitors
New revenue opportunities
Practical tools and templates
A 30-day action plan
A 12-month roadmap for growth
Where your Playbook takes you
The Summit is just the starting line.
Summit day
Hear, reflect and build your blueprint alongside operators who’ve done it.
Your action plan
Clear priorities and tangible next steps to put into practice at home.
Your growth roadmap
A longer-range path to new income streams and a more resilient business.
The opportunity is already there. Your Playbook is waiting.
Register to attend and claim your copy of the Agri & Agri-Aqua Tourism Summit Playbook.