MC
Amy Colli
Industry Engagement Manager
The Tweed Tourism Co
MCConference MC
Day 1 · Tuesday 20 October 2026
Meet the speakers
Farmers, producers, tourism operators and industry leaders who’ve done it — sharing the real story, the lessons learned and practical ideas you can take home.
19Speakers
10Sessions
1Big day
Opening · 8:30am
See it in the program →Opening & Welcome
Welcome address to open the Summit.
Keynote · 8:50am
See it in the program →A Reset for Regional Income
Understanding the forces reshaping regional economies and why agritourism and agri-aqua tourism are key to future growth.
In Conversation · 9:30am
See it in the program →Turn Your Assets Into Income
A real-world example of regional diversification in action, showcasing how a property can transition into a successful agritourism and experience-based income model.
Panel · 10:00am
See it in the program →Can We Make Agritourism Easier?
A frank, practical look at navigating planning, tax, council, insurance and regulation, and what needs to change to unlock farm diversification.
Panel · 11:10am
See it in the program →Design Your Experience & Make It Profitable
A practical panel to define your experience, identify your ideal customer and develop a profitable price.
Keynote · 12:10pm
See it in the program →The $100 Visitor
More Value. Not More Volume.
Rethinking regional tourism through higher-value visitors, smarter experiences and layered offerings that drive spend and revenue.
Session · 1:45pm
See it in the program →Understanding the Next Generation of Visitors
Discover what Gen Z and Gen Alpha want, the trends shaping travel, and how to create relevant experiences that attract tomorrow’s visitors.
Schoolhouse · 2:30pm
See it in the program →Turn Your Idea Into Bookings
Turn your experience into bookings with sharper messaging, targeted marketing and partnerships that drive customers.
Live Feature · 4:00pm
See it in the program →Fix My Farm / Fix My Experience
Real businesses, real challenges, real solutions. A live Q&A where delegates’ questions are answered by experts drawing on their practical experience.
Closing Session · 4:50pm
See it in the program →Your 30-Day Plan
Turn inspiration into action by using your Playbook to create a practical, achievable 30-day plan with clear priorities and tangible next steps.
Chris Cherry
Councillor, Tweed Shire Council
Former Mayor, Tweed Shire Council
Michael Guerin
CEO
National Farmers’ Federation
Andy Carbone
Farm Manager, Burradoo Park Farm
Former Farm Manager, The Farm Byron Bay
Linda Tillman
Managing Director
Tilma Group
Vishal Sharma
Senior Advisor
Revenue NSW
Aymon Gow
General Manager
Tropical Fruit World
Michael Thurston
Managing Director
Destination North Coast NSW
Denise Galle
Director Planning & Regulation
Tweed Shire Council
Richard Sauerman
The Brand Guy
Brand Strategist
Adriana Biuk
Visitor Experiences Manager – Culinary & Agritourism
Destination NSW
Jesse Anyan
Managing Director
Kingdomes
Sheridan Beaumont
Founder
Sydney Oyster Farm Tours & Brisbane Oyster Farm Tours
Scott Millar
Young Entrepreneur & Business Leader
Pam Brook
Co-Founder
Brookfarm & Cape Byron Distillery
Ren Ulpiano
Founder
Bloomhill Estate
Deb Symes
Co-Founder
Caravan Overnight Farmstay
Arno Raffin-Bernier
Senior Partnerships Manager
Into The Wild Escapes
Laticia Braving
Founder
Vitality Farms, Northern Rivers
Hear them live. Build your business.
20–21 October 2026 · Murwillumbah & The Tweed