Working Summit
Registration & Arrival
Opening & Welcome
Chris Cherry — Tweed Shire Council Councillor
Welcome address.
A Reset for Regional Income
Michael Guerin — CEO, National Farmers' Federation
Understanding the forces reshaping regional economies and why agritourism and agri-aqua tourism are key to future growth.
Turn Your Assets Into Income
Andy Carbone — Farm Manager, Burradoo Park Farm
A real-world example of regional diversification in action, showcasing how a property can transition into a successful agritourism and experience-based income model.
Can We Make Agritourism Easier?
- Linda Tillman, Managing Director, Tilma Group — Moderator
- Michael Guerin, CEO, National Farmers' Federation
- Vishal Sharma, Senior Advisor, Revenue NSW
- Aymon Gow, General Manager, Tropical Fruit World
- Michael Thurston, Managing Director, Destination North Coast
- Denise Galle, Director, Planning & Regulation, Tweed Shire Council
A frank, practical look at navigating planning, tax, council, insurance and regulation, and what needs to change to unlock farm diversification.
Morning Tea
Design Your Experience & Make It Profitable
- Amy Colli — Moderator
- Linda Tillman, Managing Director, Tilma Group
- Richard, The Brand Guy — Brand Strategist
- Adriana Biuk, Visitor Experience Manager, Destination NSW
- Jesse Anyan, Managing Director, Kingdomes
A practical panel to define your experience, identify your ideal customer and develop a profitable price.
The $100 Visitor
More Value. Not More Volume. — Sheridan Beaumont, Founder, Sydney Oyster Farm Tours & Brisbane Oyster Farm Tours
Rethinking regional tourism through higher-value visitors, smarter experiences and layered offerings that drive spend and revenue.
Lunch
Understanding the Next Generation of Visitors
Scott Millar — Young Entrepreneur & Business Leader
Discover what Gen Z and Gen Alpha want, the trends shaping travel, and how to create relevant experiences that attract tomorrow's visitors.
Sell It
Turn Your Idea Into Bookings — Richard, The Brand Guy, Brand Strategist
Turn your experience into bookings with sharper messaging, targeted marketing and partnerships that drive customers.
Afternoon Tea
Fix My Farm / Fix My Experience
- Linda Tillman, Managing Director, Tilma Group — Moderator
- Pam Brook, Co-Founder, Brookfarm & Cape Byron Distillery
- Sheridan Beaumont, Founder, Sydney Oyster Farm Tours & Brisbane Oyster Farm Tours
- Ren Ulpiano, Founder, Bloomhill Estate
- Deb Symes, Co-Founder, Caravan Overnight Farmstay
- Arno Raffin-Bernier, Senior Partnerships Manager, Into The Wild Escapes
Real businesses, real challenges, real solutions. A live Q&A where delegates' questions are answered by experts drawing on their practical experience, with actionable ideas to take away and apply.
Your 30-Day Plan
Laticia Braving — Founder, Vitality Farms, Northern Rivers
Turn inspiration into action by using your playbook to create a practical, achievable 30-day plan with clear priorities and tangible next steps to take home and put into practice.
Husk Farm Distillery
To be booked at time of registration.
Famil Program
Seeing and experiencing is believing. Day 2 takes you out of the room and into the field: a curated familiarisation program showcasing real agritourism and agri-aqua operations in the Tweed region.
Famil Tour Options
Farm, Brewery & Co Tour
- Attendees meet 8:30am, depart 8:45am
- Arrive Mate n Matt's 9:00am, depart 10:00am
- Arrive Earth Brewery 10:05am, depart 11:05am
- Arrive Farm & Co 11:10am, depart 12:30pm
River, Fruit & Farm Tour
- Attendees meet 8:30am, depart 8:45am
- Arrive Tweed Eco Cruises 9:10am, depart 10:00am
- Arrive Tropical Fruit World 10:20am, depart 11:20am
- Arrive Raven Place Farm 11:35am, depart 12:30pm
Estate, House & Garden Tour
- Attendees meet 8:30am, depart 8:45am
- Arrive Bloomhill Estate 9:20am, depart 10:20am
- Arrive Origin House 10:30am, depart 11:10am
- Arrive Potager 11:20am, depart 12:30pm
Murwillumbah Farmers Market
Savour The Tweed — free to discover in your own time.
The market operates from 7am–11am.
- Official launch at 10:00am
- Chef cooking demo at 10:30am
The opportunity is already there.
The question is whether you'll act on it.
